An E-Commerce website is one of the highest revenue generation models. Whatever your business is, the highest revenue that can be generated is through soft product selling and services such as ad impressions and etc. The concept of E-commerce is easy to understand, yet the execution is obscure.
There are many cases where the difference between a successful e-commerce website and a failed website subdues with a little margin. Such thin margin makes the execution difficult.
In this post, I will provide you some components, the critical one which will affect your sales. The chief part of your revenue comes from this section, so make sure that you paid sufficient amount of attention while reading this post.
Number of Leads & Conversions
Yes, the conversion rate defines much of your business success rate and hence defines the profit. Especially in e-commerce, the visitor must complete the transaction. This transaction is the conversion of a visitor into an existing buyer.
There is a general rule of thumb that states, no more than 2-3 percent of total visitor purchase real product from your website. Rest of the visitor either face some issue or maybe they are not just interested in buying anything for real.
You cannot consider the second option there if you want to hold your e-commerce website for a long-term scenario, you have to clear all your flaws and in order to do that, and you cannot blame your visitors.
There are a different number of reasons for the failure of converting a potential customer. There are many people who actually are either not interested in the product or services, or else they must have faced some issues while functioning the page.
Some of those difficulties are,
- They find it hard to find the product they are looking for.
- They might don’t find sufficient information of the product to be comfortable to buy online.
- Shipping costs are one of the most frequent reasons for the failure of conversion.
Earlier there was this time when people have no problem in giving in to shipping charges as e-commerce websites were not common. Now, there is an abundance of e-commerce websites that gave the customers a luxury of choices which give them a distinct power over the traders.
There are loads of customers who feel uncomfortable in paying up the shipping charge or sometimes even the shipping charges seems too much and I mean it literally too much.
You need to keep an eye on your visitor. Also, the word, “Free Shipping” is common in the internet search which also gives you ample of traffic volume. So, you might wanna consider the pros and the cons of the shipping charges.
Repeat business is one of the most important parts of the e-commerce website. The customer loyalty is the most important aspect on which even big brands depends entirely. You need to appreciate your buyers and motivate your visitors to make frequent purchases.
In order to do that you might want to offer additional discounts to repeat customer under certain time period or like this one.
This encourages your visitors to be frequent buyers and the buyers as more voracious shoppers. This will not only eliminate the threat of being empty-handed, but this will increase your conversion rates exponentially. A fine way to keep everything in order.
Winding It Up
So, these are the critical three components that can affect your sales in the ways you cannot imagine. Rectify these areas and get a number of sales you dreamed of. For your convenience, I am mentioning the factors that we discussed above to improve your sales.
- The conversion rate defines much of your business success rate and hence defines the profit.
- Especially in e-commerce, the visitor must complete the transaction. This transaction is the conversion of a visitor into an existing buyer.
- There are loads of customers who feel uncomfortable in paying up the shipping charge or sometimes even the shipping charges seem too much.
- Repeat business is one of the most important parts of the e-commerce website. The customer loyalty is the most important aspect on which even big brands depends entirely.
I hope you do like my post. Please do share it to spread the word. Have a good day mate.
Lauren McLaren is the writer here. She is working as blogger for Digital Muscle, a leading digital marketing company offering affordable seo services in Sydney. She loves writing about technical stuff and sharing her experience while with her readers. Lauren is hardworking and trustworthy. In her spare time, she loves to read, cook and watch movies.