Augmented Reality Technology Amplifying The Retail Business

Augmented Reality Technology

Yesterday, when I suggested my mum to buy a pair of specs from Lenskart, the first question she raised was: How would I know if the frame goes with my face shape? What if the frame I purchased doesn’t look nice on me?

I simply opened the app, asked her to look into the camera and follow the instructions and sooner, she was able to try all those frames and pick her perfect one after trying 20+ frames.

This is what AR technology is doing at the business front. The technology that we often relate to Pokemon Go, SnapChat filters and other such entertainment stuff has gradually become a secret weapon for the business world, especially for the Retail industry.

Today, the retail brands are harnessing the power of AR technology in multiple ways. They are considering it as the best way to provide the users with the best of online and shopping experience. And this adoption of the technology has grown to the extent that as per the ABI’s forecasts, the online AR experience will foster nearly $122 billion in revenue by 2020, which indicates 3% of e-commerce sales.

But despite this, if you are someone still struggling with how can AR technology amplify the Online shopping experience, here are the five best picks out of the myriad of options AR technology offers:

5 Advantages of AR Technology in Retail Business

Exhibit Abundant of Products
Thanks to AR apps, a customer can explore a myriad of options without getting bored or frustrated with scrolling and taps. The user can interact with the AR-enabled apps and equipment to check different products as per their choice, and other criteria like the color, quality, recommendation, etc. as well as buy matching products.

Deliver Better Customer Support
The AR-enabled mobile apps and interactive mirrors are also targeting one of the prime challenges in Retail business, i.e. Customer satisfaction. The technology, as shown in the image below, guide the users within the store, which implies they need not wait for the salesperson to take them on all around the physical store.

The technology further offers them additional information like the composition and quality of a product, the associated instructions, the availability of products, the discounts and offers related to the product, etc. This has cut down the burden on the salesperson while providing the required assistance to the clients and adding a trust element to their relationship.

Besides, these AR-based tools also understand the customer behavior using the AI and Machine Learning concepts, which let them facilitate the users with customized offers and services.

Speed Up the Decision-Taking Process
The Augmented Reality is adding the feature of trying before buying to the online shopping. As you can see in the image below, the technology is enabling the customers to try the products (furniture in this case) and observe it from different angles. This makes it easier for them to check if that piece of product is perfect as per their requirement or not, and thus prompt them to take a faster and effective decision.

The very best example of this type of AR implementation is the IKEA app and Dulux Visualizer app.

Have a Competitive Edge
Despite the fact that 40% of users are ready to pay extra for a virtual experience and the AR/VR market is going to cross $209.2 billion revenue by 2022, most of the businesses are still hesitating to invest in the technology. In such a scenario, launching your own AR-based service can uplift your brand’s image, make you stand out from the crowd, and thus, provide you with a competitive edge in the market.

Do Profitable Brand Marketing
By adding the AR elements into the retail business, the technology has made it possible to promote their brand and drive higher sales. The technology in the form of interactive mirrors and intelligent dressing rooms placed in or outside the physical stores have empowered the shoppers to attract the people passing nearby.

As shown in the image above, this has lured the customers to try the products while passing nearby or roaming in the store, which induces a positive emotion in them. Also, by offering the availability status, these tools encourage users to make a purchase immediately, which eventually results in higher revenue generation.

The best example of this application of Augmented Reality is

Now as you know the 5 major benefits of incorporating AR technology in your Retail business, it is likely that you must be planning to embrace the technology. If so, here’s the right way to hire the best AR mobile app development company and provide a virtual experience to your target audience.

5 Steps to Hire the Best AR App Development Company

Do extensive Market Research
To get the best mobile app development services, research well. On one side, it will provide you with ample options. While, on the other side, it will help you to understand the market trends and what kind of features and functionalities you need to consider.

Go with Experience
Though the mobile app development cost matters, it is advisable to prefer skills and experience over the app price. This will help you to get an escape from fraudulent companies along with assuring that you get the best AR app solution.

Check Previous Work
While many companies claim to be the No.1 in the market, it is recommended to check their previous work with AR technology first. This will not just help you visualize the kind of app you will get, but also ensure that the company is well acquainted with the associated challenges and knows how to tackle with those situations without hampering the app development process.

Look for Complete Service Package
Though developing an AR-based mobile app seems like a single task, it is a combination of multiple tasks. So, rather than selecting different companies for individual services, look for an individual mobile app development company that offers all the services, and agrees to support even after launching the app.

Prefer Communication
Last but not the least, keep communication level at your priority. Do not choose an app partner that refuses to connect with you while the development process continues, as there’s a high risk of getting delivered with a low-quality product in that case. Besides, the lack of communication would prevent you from coming up with real-time changes, which will hamper the app launch time and cost.

As mentioned above, the AR technology is becoming a crucial part of the Retail business. So, if you want to build a strong brand presence and craft a brighter future, don’t miss this opportunity. Look forward to embracing the AR technology today itself.

Author Bio: Holding a Bachelor’s degree in Technology and 2 years of work experience in a mobile app development company, Bhupinder is focused on making technology digestible to all. Being someone who stays updated with the latest tech trends, she’s always armed to write and spread the knowledge. When not found writing, you will find her answering on Quora while sipping coffee.

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